I’m Yoomin, and here is a backstory on me and The Kompass
Consultant
Born in Korea and raised in France, I moved there at 9, thinking it was just a short holiday (spoiler: it wasn’t). After graduating from ESSEC Business School, one of France’s top business schools, I started my career at L’Oréal in Paris before making my way back to Korea to join Samsung. Along the way, I met my Taiwanese wife in London, and now I juggle life with two adorable, multilingual chaos-makers.
Throughout my 15+ year-career, I worked with agencies big and small - and time and time again, I ran into the same issues: high costs, underwhelming results, and a lack of flexibility. In addition, many Korean agencies struggle with English and don’t fully understand global brands’ needs, making collaboration even harder.
That’s why The Kompass was founded - to offer brands a smarter way to grow in Korea. We bring together top industry experts, deliver real impact, and tailor our work to each client’s needs - all without the bloated price tag, rigid structures or communication barriers of traditional agencies.
So, Why Us?
No overhead. No wasted resources. Just real impact.
Cost-Effective
(without compromise)
Traditional agencies come with high fixed costs: full-time teams, expensive office spaces, and overhead that clients end up paying for. At The Kompass, we operate differently. As a fully remote agency, we don’t maintain a permanent in-house team, which means you’re not covering the cost of employees who aren’t actively working on your project. Instead, you get direct access to top industry experts only when you need them, ensuring that every dollar you spend goes toward actual results, not unnecessary overhead.
Real Impact
(with industry experts)
We don’t believe in generic, one-size-fits-all solutions. Instead of relying on a fixed team, we’ve spent over 15 years building a trusted network of specialists in every field: branding, digital marketing, e-commerce, and more. When you work with us, you get a handpicked team of experts tailored to your specific needs, ensuring the highest quality execution. This project-based approach allows us to bring in the right talent at the right time, delivering strategic, results-driven solutions rather than cookie-cutter agency work.
Flexible
(agile and multilingual)
We don’t operate on outdated 9-to-5 schedules or rigid corporate structures. At The Kompass, we work when work needs to be done: efficiently, effectively, and on time. Without the layers of bureaucracy and slow-moving processes of traditional agencies, we move fast and adapt quickly to your needs. Plus, with a multilingual team fluent in French, Korean, English, and conversational Spanish and Mandarin, we bridge cultural and linguistic gaps seamlessly, ensuring smooth communication with global clients.