Featured Work

​We specialize in bringing lifestyle, beauty, and tech brands to life - from launch to success. Whether you’re building a brand from scratch, executing a high-impact campaign, or driving sales, we provide the strategic guidance and hands-on execution to make it happen.
FEATURED WORK #1
Maison d’éclat
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Maison d’éclat
Building the Brand from A to Z
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Key Achievements
. $180K sales in the 1st year of launch
. 1,400 organic followers on IG
. 100K+ total reach on IG
We brought Maison d’éclat to life, building the brand from the ground up on the major platforms in Korea (Naver, Today house, IG, Coupang etc.). From crafting the website and engaging social media presence to executing launch events (pop-up stores) in trendy areas such as Seong-su dong and high-impact social media ad campaigns, we created a 360° brand experience.
FEATURED WORK #2
Samsung
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Samsung
​#BespokeDesignedByYou Social Media Campaign
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Key Achievements
. 28M campaign reach 109M ​impressions
. 1,581 participants across 7 markets
. +22%  sales YoY in refrigerator
Created, planned and executed the Samsung Bespoke Social Media Contest. Drove engagement for the “Bespoke Designed by You” Contest through influencer collaborations and performance marketing, generating 1,581 global submissions and high social media interaction.
FEATURED WORK #3
L'Oreal
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L'Oreal
Brand & Product Strategy for Top Global Brands
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Key Achievements
. Essie: $2.5M in the 1st year of launch
. Shu Uemura: +30% sales YoY 
. L'Oreal Professionnel: 95% in-salon conversion rate
We built brand and product launch strategies for L'Oreal Professionnel, Shu Uemura and Essie.
We secured retail partnerships, crafted distribution plans, and executed high-impact launch events such as beauty fairs to drive visibility and sales.
FEATURED WORK #4
Samsung
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Samsung
"From Lab to Life" and QuickDrive Campaign
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Key Achievements
. From Lab to Life: +12% sales YoY in washing machine
. QuickDrive: +27% sales YoY in premium segment
Strategized and executed Samsung’s "From Lab to Life" campaign, spotlighting QuickDrive™'s 150+ lab tests to build trust and drive sales through a data-driven, impact-focused marketing approach. Developped and launched QuickDrive Campaign, the Digital Appliances' Division 1st consumers reviews based campaign.
FEATURED WORK #5
Olympia Crush
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Olympia Crush
Bringing a US Gaming Brand to Korea
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Key Achievements
. 2 pop-up events 
. YouTube content production 
We helped launch Olympia Crush, a U.S.-based Gen Alpha lifestyle brand based on gaming, in Korea through a carefully planned brand strategy, content production, and launch events. By localizing the brand’s messaging and creating engaging content tailored to the Korean audience, we help build awareness and set the foundation for the brand’s growth in Korea.
Note: L'Oreal and Samsung projects are from our Lead Consultant previous experiences.