SAMSUNG
Tech & Consumer Electronics
Objective
Launch a global UGC campaign to position Samsung Bespoke as the ultimate canvas for consumer creativity, co-hosted with Wallpaper* Magazine.
  1. Drive global participation through a social design contest
  2. Amplify brand equity via famous desingers (Kelly Hoppen, Yinka Ilori), judges & partner PR
  3. Connect product customization with personal lifestyle branding
Results
The campaign went viral with worldwide design lovers, strengthening Bespoke’s premium positioning.
  1. 1,581 total global design submissions
  2. +18M global social impressions
  3. 200K+ campaign engagement (likes, shares, entries)
  4. Featured in Wallpaper*, CES, and Samsung KX London
See Press Release Here