Objective
The “Reset Your Routine” campaign was designed to validate product-market fit by achieving the following:
- Awareness: Create awareness around the new Koralo Wellness Smoothie.
- Engagement: Drive influencer and consumer engagement in the co-development process.
- Conversion: Convert potential consumers into sign-ups and pre-orders.
Results
The "Reset Your Routine" campaign validated significant market interest in the new Koralo Wellness Smoothie. The campaign surpassed its awareness, engagement and conversion goals, driven by a powerful combination of paid media and a strong influencer marketing (10 influencers) push.
- + 1.5M Total Impressions
- + 1.0M Total Reach
- + 52K Total Engagement
- + 950 Total Pre-orders
- + ₩790M EMV