Objective
Lead the global launch of Ultimate Reset, Shu Uemura Art of Hair’s flagship hair repair line, with full ownership of marketing, education, and communication assets.
- Create global campaign toolkit for US and EU
- Amplify launch across media, PR, and salon channels
Results
A blockbuster launch that became the brand’s #1 global growth driver.
- +25% total global brand growth
- #1 SKU in premium hair repair category
- Campaign featured in Vogue, Allure, and top salon channels
- Global adoption in 20+ markets