Objective
Build offline brand visibility and trial for Maison d’éclat through premium pop-up stores in Seoul’s trendiest neighborhoods. Target affluent millennial customers through immersive brand spaces.
- Create experiential pop-up stores across Seong-su, Keumho, Banpo, and Seorae Maeul
- Attract VIPs and influencers for PR amplification
- Drive direct sales & digital traffic
Results
The pop-up series was a major brand milestone, building strong emotional resonance and sales traction.
- Up to 10M KRW daily sales at peak locations
- 1,200+ unique visitors per location (avg.)
- 25+ PR and influencer features across Instagram & lifestyle media
- Celebrity attendance including Park Sung Woong (박성웅), Lisa Wang, artist Diane